• Partecipation in Business School “Officine Formative” of Intesa San Paolo, Milano, Italy


  • The Best of 50 Ideas in Creative Factory, Naples , Italy


  • Winner "Fom Vesuvio to Silicon Valley & Back"

  • The finalist of Special prize of Unicredit Startlab by “Premio Gaetano Marzotto 2014”


  • The Best innovation 2014 by  Gruppo Giovani Sistema Moda Italia

  • Most Funded Italian Project Fashion/Apparel on Kickstarter

YouareU is a brand of shirts for men and women,  founded in 2013 in Naples  by two founders  who patented exclusively in Italy and in more than 27 countries of the world the most practical system of removable magnetic closure , the heart of  M-shirt (Magnetic shirt) which overcomes  traditional buttons and buttonholes.

M-shirt, leader of the collection, is a casual shirt with smart closure made of sophisticated fabrics. Exclusive, easy-to-wear and innovative M-shirt is the choice of those who prefer dressing with the surplus of originality choosing urban chic Made in Italy.

The uniqueness of the product is guaranteed by its multifunctionality. Magnetic closures included in the packaging thanks to the special design and colorful fabric become stylish accessories.

Starting from 2013 YouareU receives many nominations: